For as long as college football fans of a certain age can remember, Adidas‚Äô college football jerseys have been awful. As Oregon and Nike weaponized swag throughout the sport, Adidas tried to compete, but did so poorly almost every time.
The company messed up classics, ran out terrible alternates, and damn near ruined March Madness for good measure. Oh, and there was that one time they kinda wrote ‚Äúfuck‚ÄĚ on a jersey, which I guess was pretty funny.
How do we like these Indiana alternates?
Limestone-pattern numbers, in honor of coach Terry Hoeppner, who passed away in 2007 pic.twitter.com/ZO4QtwPVDi
‚ÄĒ College Football by SB Nation (@SBNationCFB) August 24, 2017
And recently took another big step forward.
The pattern is officially called SHOCKWEB, and as apparel outfitters try to squeeze every bit of technology into a football uniform, you get press releases like this to explain the weird pattern with marketing jargon.
The adidas TECHFIT Shockweb uniform is the only true compression uniform system in the industry. Shockweb fits tighter to the body, making players more difficult to tackle. TECHFIT Shockweb is lighter, helping to make the player fast and increasing his range of motion, to support the athlete‚Äôs performance at the highest levels.
Nike once had its own weird jersey pattern, albeit a much more subtle one: its fly-wire collars right, around the time Nike took over the NFL‚Äôs uniform contract in 2012.
The obsession with compression has permeated uniforms in recent years. But Adidas has recently used it to hit us with good alternates, like this high-tech throwback for Nebraska commemorating the 1997 team.
A new body-mapping jersey design features an all-new ribbed knit pattern on the chest and shoulder pads to produce a refined fit, while knit engineered mesh channels feature Climacool technology to provide enhanced breathability and cooling zones. The development of a new innovative chevron pattern on the chest of the jersey aligns with a player‚Äôs shoulder pads and generates increased durability and protection for high-contact zones, while the inside of the jersey features silicon grip patterns on the shoulders to lock pads in place.
A new top for Louisville:
Arizona State, with the state flag woven in:
Georgia Tech, now that the Jackets have ditched Russell Athletic:
So far, teams with the new look include Arizona State, Georgia Tech, Indiana, Kansas, Louisville, Miami, Mississippi State, Nebraska, NC State, Rutgers, and Texas A&M.
USF (and perhaps others) is still stuck with the diamonds:
Change looks like it‚Äôs coming sooner than later.