Brit Morin is the founder and CEO Brit + Co, a lifestyle site thatâs packed with tips and ideas for everything from hosting a royal wedding viewing party to cleaning a mattress. Through her brand, which reaches over 175 million every month, she wants women to know that they can do it all themselves, and sheâs helping them learn how through online classes, a New York City pop-up event called #CreateGood and informative summits (the company recently hosted one on investing in cryptocurrency). Sheâs a mom to two boys, Ansel and Austin. Hereâs how she parents.
Name: Brit Morin
Location: San Francisco
Job: Founder & CEO, Brit + Co
Family: Husband Dave, and kids Ansel (3.5) and Austin (2)
My husband, Dave, and I met 12 years ago when we were both working at Apple. I was 20 years old and was definitely not expecting to find my husband so early, but such is life and love! In 2011, after working at Google for a bit, I decided to take some time off to get married and consider a change in career. It was during that period that I saw an opportunity for a media company that inspired and empowered women, so I started Brit + Co at the end of that year. Fast forward and we have two amazing boys, Ansel and Austin, who are three and a half and two years old.
Timing did not go exactly as planned with my first child. I expected to start having kids after we raised our Series B of funding for the company, but I got pregnant earlier than expected and was nearly to my third trimester by the time we needed to raise the money. We ended up being able to bridge the company so that I did not have to fundraise until after I had the baby, but it was certainly a bumpy road. Itâs been a bit chaotic juggling the pressures of CEO, wife and mom, and Iâve come to learn that I can never expect ânormalcyâ because that just doesnât exist in the universe I chose for myself.
I start the day with a quiet reflection before hopping out of bed. I quickly scan my phone for any major news that may have happened overnight. Then itâs a quick run or yoga session followed by time with my kids. After kid time, I jump in the shower, grab breakfast, and am on my way. My best trick for getting out the door is to keep it simple! Iâve experimented with different ways of doing this âfrom going with no makeup, to using dry shampoo instead of constantly washing my hair, to even subscribing to the Steve Jobs and Mark Zuckerberg mandate of wearing the same thing every day.
It would be impossible to do all of this without help! I have various help with childcare, from babysitters to a more consistent nanny, and of course, grandparents who love to come help out as well. As far as apps go, Iâm all about a shared Google Calendar with my husband for all the moving piecesâfrom preschool graduation to doctor visits. One other app Iâve used for years that keeps me sane is Life360. It allows my immediate and extended family to share our locations with one another and keep up with our day-to-day activities. For example, I know if my sister-in-law in Montana is out trail running, or what my parents are up to in Texas. I can also know if my husband is running late at work for the evening, or if heâs on his way home.
Itâs all about dividing and conquering! Heâs better at doing the dishes; Iâm better at tidying up the toys and making the kidsâ meals. But sometimes, we canât both be home at once and so a lot of the responsibilities must go to one person.
Believe it or not, being a parent has made me more efficient. As a parent, you have to constantly evaluate how you are spending your time because itâs not just about you anymore. I ruthlessly prioritize and have recently subscribed to the philosophy that if itâs not a âhell yesâ then itâs a no. I no longer feel rude declining an invitation. My kids and my family come first.
As soon as I get home from work itâs âmom time.â I drop my phone, play with my kids, and do bath and bedtime with them. Then itâs dinner and catching up with Dave, followed by wrapping up work for the day. Iâm a total content junkie so I always record my favorite talk shows and watch them while I finish up emails in the evening.
Exercise has always been helpful for me. Iâve historically been into running, but more recently have gotten into yoga. Itâs incredibly relaxing and calming, not to mention physically demanding. Yoga is something Dave and I enjoy doing together, so itâs a nice bonding activity to boot!
My children are both so kind. Wherever we go, they are waving to strangers and singing âGood morning!â to them, or telling them to âHave a great day!â It melts my heart to know that we are raising our little boys to be kind to all people. I truly believe itâs the most important quality of a human.
Oh man, that has to be the moment when I totally forgot the diaper bag and my youngest, Austin, decided to have a poop blowout in public. It was smelly and messy, and I was incredibly embarrassed.
I want my kids to be fearless and follow their passions. I also want them to see that women and girls are just as fearless as men and boys. Last year, I had the opportunity to fly a fighter jet with the Air Force. I dressed in uniform and kissed my boys goodbye before loading the plane. They watched me zoom around in the sky, doing tricks for an hour. I want my boys to be raised knowing that gender is not limiting and both men and women can do it all.
I am a cake decorating nerd and have started a habit of making a very intricately decorated cake for each kids birthday every year. The problem is that I feel like I have to outdo myself everytime now that my kids (and husband) look forward to it so much. The last one I worked on took five hours! And this has to last till each of them are at least teenagers? What have I started?!
If I allow my kids to have any screen time, itâs always towards the end of the day and only if theyâve been very good throughout the day. Plus I require them to be expedient in their baths, tooth brushing and pajama dressing. The trade-off of a more speedy and happy bedtime routine in exchange for a 12-minute episode of a cartoon is totally worth it to me! Otherwise, it may be an hour of stalling and negotiating with two toddlers.
As a working mom, I have an enormous sense of âmom guiltââthe feeling that Iâm never with my kids as much as I should be. But at one point, someone who is a stay-at-home mom said to me, âBrit, Iâm with my kids all day long and even I donât feel like I ever have enough of them.â It was so refreshing to hear that and consider that as women, we are biologically trained to want more time with our kids. Yet, we will never fill that gap, so we should learn how to be proud of the quality of our time versus the quantity of our time.
I am a perfectionist, so not being able to control everything can be challenging. Kids are unpredictable and a lot of the time you just have to go with the flow, try as hard as you can to work through the tantrums, stalling and accidents. If you set a lower bar for yourself, youâll feel better about achieving it.
Waking up and seeing my kids! They are so snuggly and cute in the mornings, fresh out of bed with messy hair. While itâs sometimes hard to juggle, there is nothing happier or more humbling than raising these two amazing humans. I feel grateful for every day with my family.
Iâd reiterate the same advice that was given to me: Quality over quantity! No parent (working or not) can be there for every single moment in the lives of their children. There are different ways to show love and sometimes that means staying home and other times that means going out and working to create a future your family can be proud of. Instead of feeling guilty for what you miss, be present for the moments you are there.