If you’ve been sifting through Netflix, searching for something spooky, but not too spooky; something like The Great British Bake-Off, but more seasonally appropriate; maybe the kind of thing Martha Stewart would make if she had been obsessed with Labyrinth — you might land on a show called The Curious Creations of Christine McConnell. You might watch the autoplayed trailer and wonder, “What is this? And who¬†is this person?” You might google her name and discover her Instagram account with more than 300,000 followers, her marketing partnerships with major movie studios to promote titles like Alien: Covenant, and her collection of the most enviable cinched waist dresses you’ve ever seen. How in the world did an Instagram baking star with a flair for the grotesque land a homemaking show on the biggest streaming service?
“People kept saying yes,” McConnell tells Thrillist as she describes the planning process behind Curious Creations. Netflix was one of a few outlets that approached her with an intriguing idea about filming a cooking show comedy, and after multiple meetings with Netflix, production company Wilshire Studios, and the Jim Henson Company, the idea finally came to fruition after about a year of workshopping the concept.
Christine McConnell, in character as a darker, more fantastical version of herself, hosts the show out of a cozy, brightly-lit kitchen, where she cooks, bakes, crafts, sews her own dresses, and manages the menagerie of puppet creatures that live in her house. “You know, I thought it would be weird,” she says, “because there are about three people per puppet on set, pretty much. But they look so real! Their faces move, their eyes are moving and blinking, so you believe that they’re real, even when you’re sitting there watching it happen.”